ESPN’s executive vice president of media, marketing and acquisitions Kevin Seiffert shared his views on how ESPN handles media criticism on the network.
Sexton spoke with ESPN’s Mark Schlabach, and Schlabac said Seiffen is “really focused” on how to keep his network relevant in the media landscape.
He said Seifen believes in having “quality programming” and is “taking every step to do that,” and Seifenberg has “got a great team and a great foundation.”
SeifERT’S VIEWS ON THE MEDIA:Sextons comments were in response to a question about how the ESPN-owned network handles the media criticism that comes its way.
He said that when he speaks with media representatives, they are “just like my wife” and that “they can’t handle the fact that we are here and we’re trying to make people happy and make the company better.”
I say, ‘You’re not going to understand me, you’re not getting the story, you don’t understand the industry. “
When I talk to the media, it’s always the same, ‘If I say this is great, let me tell you how to do this.'”
I say, ‘You’re not going to understand me, you’re not getting the story, you don’t understand the industry.
This is what I do.’
“But I just say, I’m the one that says this is what you should be doing, and I know you have a great organization and a lot of people behind you and people that are doing great work.”ESPN CEO Mark SchLabach speaks at the Sports Business Institute’s “Building a Better ESPN” conference in April.
(Getty Images)Sextoert said the network’s news division “will have to do some things” to ensure its content is fair and balanced, including putting more emphasis on “quality journalism.”
“We are going to have to work on some things,” he said.
It is going be difficult, but it will be our job to do it.” “
There is so much that we need to do to make sure that all of our journalism is objective and that all the information is fair.
It is going be difficult, but it will be our job to do it.”
Sebastian Vettel, a longtime ESPN commentator and commentator for “The Rich Eisen Show,” told ESPN in June that he “never thought we’d get into a situation where the ESPN news desk would be so out of control that they had to cancel all of the sports programming that is broadcast on ESPN and they had a whole team of people in the office, including my wife, doing this.”
In a July 30 statement, ESPN said that Vettel “has been removed from the team” and “no further comment will be made.”
ESPN said the news desk “did not make any decisions regarding the editorial content of our news programming” or the accuracy of ESPN.com content.