September 17, 2021

Business marketing is booming across Australia and it’s becoming increasingly difficult to keep up with the changing landscape.

It is a lucrative career, but the challenge of being a sales rep, whether you are based in Australia or overseas, is becoming ever more daunting.

While the vast majority of sales reps have the same job, there are a few key skills you need to master to be successful in the field.


Sell your company’s brand and products in an engaging and engaging way.

Advertisement Advertisement If you’re selling your company, be sure you’re doing so with an engaging brand.

“Brand evangelism is key,” says Julie MacMillan, Head of Brand Marketing at Sainsbury’s.

“You need to sell your brand to as many people as possible.

People are drawn to brands that are easy to identify with.”

In the UK, this means having a brand that appeals to consumers from different age groups, ethnicities, political leanings and beliefs.

MacMillan advises that you use a variety of images, videos and videos, as well as engaging the audience through your website.

“It’s a bit like a live auction with lots of different prices, so it’s important to use that to your advantage,” she says.

“Also try to use your brand image as a way of highlighting your business and your brand.”

You can also try to position your company in the global marketplace, by using your website to promote yourself, your products and services and your business.


Make sure your customer’s interests are understood.

Advertisement While you may have a client base that includes everyone from parents to grandparents, MacMillon says you should try to communicate the most relevant information to your customers.

If your customer is a student, try to explain that they can access the website in the future and that it’s a great place to get their hands on educational material.

If you’re in a retail setting, Macmillan says it’s crucial to make sure your company is well connected with the consumer’s social media networks.


Be prepared to listen.

Even the most seasoned sales rep may be surprised to hear that sales reps aren’t always experts in their field.

But you don’t have to be.

“Sales reps are people who are working on the sales side of the business,” MacMill.

“They don’t always have the best knowledge of the whole process, so they need to take the time to learn from those people and make sure they’re doing a good job.”

“There are many things you can do in your own marketing strategy to make sales people happier,” she adds.

“If you want people to buy your product or service, be prepared to explain why you think they will, or how your products or services will benefit their business.”


Keep your mind on the future.

Sales reps don’t just have to focus on what they’re selling now, they also have to consider what will happen in the years to come.

This means ensuring you are focused on your own career, MacMilan says.

“People want to be part of the future,” she explains.

“So be able to make the right decisions in the long term to ensure that you can continue to grow and succeed in the industry.”


Don’t be afraid to ask questions.

Whether you’re a full-time or part-time sales rep will depend on what you are doing at the moment, but MacMilla says it is vital to be willing to ask for clarification and feedback.

“As a sales representative, it’s your job to help people to find what they need and to help them understand the business and its challenges,” she suggests.

“When you ask questions you’re providing a window into your customer and their experiences.

This will give you a better understanding of what’s going on with the business.””

If you ask a question and get no response, you should be asking another question,” she continues.

“The more questions you ask, the better you’ll understand the customer and what they want.”


Listen to your clients.

You don’t need to be a sales professional to listen to your client.

But MacMillian says it may be a good idea to get in touch with them first.

“Sometimes, clients may be reluctant to talk to you,” she advises.

“I don’t think this is a bad thing.

It might be a little frustrating, but it’s part of what a salesperson does.”


Find the right balance between your business interests and your career.

Although some sales reps may have jobs where they focus on marketing and sales, Mac Millan says she thinks most sales reps will find their passions in other areas.

“That’s why it’s so important to make it your business to work from home and be happy, rather than focusing on what your career is,” she believes.

“Having a balanced career is something that is incredibly important for a sales person.”