August 27, 2021

The number of people pursuing a degree in marketing has gone up by more than half in the past five years, according to figures published by the UK’s leading employers.

There are now more than 2.6 million people pursuing marketing degrees in the UK, with a growth rate of 2.4% in the last five years.

This is a record, said Prof Neil Griffiths, president of the Marketing Association, which commissioned the study.

This includes more than 1,300 jobs in the media, communications and digital marketing, with an average of 2,800 people taking part.

The number of graduates in this field has risen by nearly 20% over the past three years, the report found.

This trend is partly down to the economic recovery, but also the rise in demand for these skills from companies looking to fill vacancies.

A spokeswoman for the UK Advertising Standards Authority (ASA) said the report was based on data provided by the Advertising Research Unit, which has the widest database of marketing professionals in the country.

The ASA said: “ASA will continue to develop our guidance for employers and their recruitment teams in this area.”

The ASA’s guidance is based on a survey of more than 50,000 businesses, with the survey revealing that there were almost a quarter of firms that had no marketing graduates.

This compares with less than one in five companies who have no graduates in their workforce.