August 9, 2021

Why do people want to get into marketing but don’t?

I had an interesting discussion with a couple of colleagues in an office, and the answer was “because they don’t have the skills”.

So, let’s talk about why.

The question is, how do we overcome this barrier of not knowing enough about marketing to actually get started? 

Why don’t people want start?

It’s a question we often ask ourselves and we have a few answers. 

First, it’s not a matter of ignorance.

When we’re young and dumb, we want to learn the best.

But then we’re older and smart and we realise we can learn things more efficiently and more easily, even if they are completely wrong.

So, what is it about our minds that we are still stuck? 

Secondly, we often want to do something that’s “just for fun” and not work for a living.

We’re in our 20s and 30s and have a lot of money, but we don’t really want to make money.

So what’s wrong with that?

What is wrong with wanting to go to a convention or something for a few hours with your friends and family, rather than actually working?

We often think that this is just about “having fun”.

We do it because we love it and want to share it with our friends.

But what’s the point?

It doesn’t work.

The real value comes from being a leader, a thinker, a problem solver and a mentor. 

The third reason we don.t want to be a leader or a thinker is that it’s impossible to do.

We want to know things and to know how to do things, but there is no practical or practical use for it.

So we end up being a bunch of people who get stuck on things they want to figure out and do. 

If we can solve this, then we’ll have a whole new life of “getting things done”. 

In other words, we’re not really doing anything.

And this is why, over time, the world will become much less “fun” for everyone.

We can’t make the world fun by doing things we don´t like.

That´s why we need to get out of our comfort zones. 

We need to become leaders and thinkers, not experts. 

Thirdly, there is the fact that we live in a “hyper-competitive world”.

And the more competitive the world becomes, the more likely it is that we will get sucked into the world of the experts.

So if we want people to become better leaders, we need them to stop making themselves experts.

And if we’re experts, then what can we learn from them? 

I have a simple rule: We don’t learn anything unless we actually do something. 

And this is where it gets really interesting. 

For instance, we know that people with different opinions and different opinions on topics tend to get more passionate about the topic, whereas those who are more logical and scientific tend to become more focused on the problem they are trying to solve. 

This has led to the “logic of the marketer”. 

But what is this?

Well, the logic of the “marketer” is to make people feel good about their product, so they feel like they are doing something good. 

That’s what the “rational” part of the word means. 

So, if we can do this, we can change people´s behaviour.

We just need to change their mindset.

The idea is to create a mindset that is based on logic, not on emotion. 

I am not talking about “rationalisation”, of course.

That would be a bad idea. 

But we can also change the way we talk to people.

If we make them feel good and happy by telling them that their ideas are sound, then they’ll naturally be motivated to think differently. 

In addition, we are able to “make people happy” by giving them a lot.

And so we need a lot more of that. 

One way we can get this is to start with an honest assessment of the value of your product, your service and your ideas. 

Then, once we have this assessment, we should ask ourselves, “What is the most important thing I can do to get this value for this amount of money?” 

The answer is to stop focusing on the value and start focusing on how to make it happen. 

It’s also important to make sure that you know what value you’re bringing to the table, but also what you don’t. 

Take for example a product or service that you’ve already worked on.

For example, we’ve been working on this idea of a “smart card” that we hope will be adopted in many countries, but which we know won’t work, because it’s too complicated and requires a lot to