August 17, 2021

The government of India has been pushing digital marketing courses for more than a decade, with the first one launched in the city of Bengaluru in 2010.

But the curriculum, aimed at helping people find employment in the digital age, is far from perfect.

 In a new series of interviews, we take a look at some of the courses that have been launched in India and ask whether they are really right for the job market and what can be done to improve the quality of them.

The Digital India programme, launched in January, aims to boost the digital literacy of the Indian workforce and to boost job creation.

The programme has been endorsed by a number of business and government bodies, including the National Institute of Information Technology (NITI), the Ministry of Electronics and Information Technology and the National Council for Promotion of India (NCPEI).

But there is a growing chorus of voices in the Indian education community who have questioned the efficacy of the course.

In a 2016 survey, about 20% of students in India, who were assessed by the NITI, questioned the relevance of the digital course.

In another survey, nearly a third of students questioned whether the digital skills learnt in digital marketing are really required in order to become a professional.

And, in an online survey, more than half of students said they did not want to study the subject in college.

A few weeks ago, India’s education ministry launched the Digital India 2020 plan to help the country build a digital workforce.

The initiative will aim to attract about 3.2 million new digitally-literate professionals over the next four years.

However, many experts say the government has failed to provide the required training and skills to the new generation of digital workers.

Aneesur Suresh, a professor at the Jawaharlal Nehru University in New Delhi, says, the digital industry has changed and many digital professionals now need training.

“In the past, they had to work on a digital project for three years to become professionals,” he says.

“Now they have to be trained for a digital product or digital service.

They need to work with people who are experts in the field.

I think that’s where the digitalisation of education is taking place, so they need to be educated in this area.”

Aneesh says the government needs to invest more in digital education.

“The training will not come for free.

I believe that the government should invest in digital training and education.

I’m not a fan of digital training but there needs to be more education for digital workers,” he adds.