August 8, 2021

A marketing profession is booming in Ireland, with a third of graduates earning a postgraduate degree.

As of the end of June, 33.7 per cent of the postgraduate population had received their bachelor degree, according to the latest census data.

Of the total of 498,000 postgraduate degrees awarded in 2016-17, the average value of an undergraduate degree in Ireland was €63,000.

Bureau of Statistics figures show the average salary of an entry-level full-time postgraduate was €33,000 in April 2017, up from €32,000 the previous year.

The report showed that in 2017, there were 632,500 students in the Irish Postgraduate Student Employment Program (IPEP) in Ireland and of those, 54,200 had earned a post-graduate degree or above.

The number of postgraduate graduates has grown by almost a quarter over the last four years, according the latest statistics from the National Student Statistics Agency.

In 2016, there was a drop in the number of students who had graduated from postgraduate courses.

But in 2017 there was an increase of 11.3 per cent to 5,065,000 students, or 14.6 per cent.

The figures were released in the final week of May and reflect a fall in the numbers of graduates who have graduated in recent years.

The rate of change has been slower for women than men, although this trend has reversed.

There were 7,948,000 female postgraduate students in 2016, down from 10,981,000 male students, according TOI.

There was a significant increase in the proportion of students aged 18-24, with 22.5 per cent in that age group, up 12.3 percentage points from 2016.

The percentage of graduates with postgraduate training has increased to a record level of 29.6, according data from the Department of Education.

Among the most popular postgraduate course types in Ireland were: marketing, marketing, communications, management and business, and finance.

There is also a strong focus on the digital marketing industry.

The number of graduates in the finance industry was almost triple that of those in marketing and communications.

According to a study by the Dublin Business School, the digital industry is estimated to account for almost 14 per cent, or €1.6 billion, of the total postgraduate funding.

In the same study, the Irish Business School predicted that digital businesses would account for a further 15 per cent or €2.3 billion of postgraduates in 2020.

The main types of employers are banks, finance firms and health services.