A new report shows that most people expect to have a job in the digital marketing field within five years, but many of those jobs aren’t in demand.
According to the report, digital marketers are under-represented in key roles in the labor market.
More than 80 percent of digital marketers were under-employed in 2017, with many of them not even considering jobs that could allow them to better leverage their talents, according to the study.
Many companies are still hesitant to hire digital marketers, which can lead to an under-representation of digital marketing professionals in the workforce.
The lack of digital job opportunities means companies are hesitant to take the leap to hire more digital marketers.
The report found that more than 60 percent of companies are currently hiring digital marketers and hiring them has increased by 12.7 percent over the past year.
In addition, over 50 percent of organizations are considering hiring digital marketing teams.
However, many companies are also struggling to find and retain digital marketing experts.
Many organizations are also hiring a lot of freelancers and contractors to help manage their digital marketing programs.
“Digital marketers can help companies build better customer engagement, engagement on social, and brand marketing channels,” said Adam Ekins, VP of Business Development for Digital.
“They can also help businesses manage their own digital marketing efforts and manage their existing teams.”
Ekins said it’s important for companies to make sure they are paying digital marketers for their expertise.
“The amount of work that they’re doing and the amount of time that they’ve spent doing that is worth a lot,” he said.
Ekins added that companies should be wary of taking digital marketing opportunities because digital marketers can be over-qualified and over-skilled.
“A lot of these digital marketers will have more experience than they know what to do with, so it can be a little scary for a company to bring them in to help,” he added.