You might have heard that the Irish Institute of Technology is preparing to release its new marketing degree.
But this might not be what you think.
It has been dubbed the ‘marketing master’s degree’ (MMD) by the US business publication, which is widely considered to be a marketing school.
However, the new programme has been created specifically to help aspiring marketers get into the industry and it will be up to graduates to prove their worth to employers and other professionals, rather than a PhD in marketing itself.
“We have created a program that is designed to prepare a new generation of marketing professionals to lead the way in the future,” said Prof Brian O’Connor, vice-chancellor of the University of Limerick.
This programme is also intended to be relevant to young people looking to start their career in the digital and social worlds.
The new degree programme will be available to students from the beginning of next year and will have two different programmes to suit each area of the career.
The first, called the Marketing Skills Certificate, will give a graduate a comprehensive overview of the different elements of marketing including digital marketing, social media marketing, advertising and the advertising industry.
It will give the student a background in digital marketing and social media.
The second programme, called Marketing Master’s Degree, will allow graduates to go on to complete a master’s programme in the fields of advertising, marketing management and management consulting.
“This is a really exciting time in our country,” Prof O’ Connor said.
“The number of young people entering the job market has increased significantly and it’s very challenging for young people to get into our economy.”
They’re more likely to be living in a city where they’ve got a job that’s out of the reach of their parents and the social network is not really there.
“So we are providing this program to young graduates in order to help them get into this market.”
The new programme will have four different parts, with the first four courses being a bachelor’s and a master degree in marketing.
“If you are interested in marketing you’ll need to have a Masters degree in the field,” Prof Brian said.
“We’re looking for someone who has a degree in digital media marketing or marketing management.”
You can also choose to complete an undergraduate or a degree course in marketing management, but there is no requirement for that.
“Students will need to complete two years of full-time study.
The program will also have courses in the marketing industry and business, as well as a business skills course.”
It is really about being prepared to have an entrepreneurial mindset and understand the business challenges that are facing the digital industry,” Prof Dan Fennell, professor of digital media at Limerick University, said.
The programme is expected to cost between €20,000 and €40,000, depending on the degree programme.”
As a business school we’ve got to prepare our students for the digital economy, and to get them into the right environment, to get the right people to help you succeed,” Prof Fenn, who has also advised several high-profile companies, said.”
We want to make sure that we’ve created a programme that is relevant to our students.””
It’s really about having a holistic view of the market and that is the way that the whole industry is developing.
“That’s the kind of thing that will give us a long-term benefit to our industry.”
The courses are currently being advertised on the University’s website.
“There is a strong desire in the industry to have students who can deliver on the challenges that the industry is facing and to provide a pathway to success,” Prof Kian Syed, managing director of the marketing department at Limsey University, added.
“I think the best thing that can happen to the business sector is that people get the relevant skills and they can get into jobs that are challenging.”
“This will provide a much needed boost to our economy and create jobs for our young people.”
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