There’s a growing number of career fields where the name of the game is ‘marketing’ – from marketing managers to marketers.
Marketing professionals, who work on a range of platforms from the news to social media, are often known as ‘marketers’ as they are tasked with marketing a product or service to consumers.
It’s not uncommon for a marketing professional to earn between $30,000 and $45,000 annually, according to the Australian Bureau of Statistics.
In a survey, the average salary for a major marketing professional was $51,000 in 2016, up 9.5 per cent from 2015.
While many marketers have a wide range of responsibilities, their main focus is on promoting products and services to consumers in the online space.
You could be working on a site for a single client, but it’s likely you’re also looking to promote other clients and your business to other marketing professionals.
When you’re in the market for a new business, you might want to consider some marketing jobs to get you started, according the ABC’s Marketplace Business podcast.
The number of new companies launched in 2017 has risen to 2,000 from 2,050 in 2016.
“We’re seeing a huge boom in the new businesses coming into the Australian economy,” Ms Beggs said.
Ms Begg’s research shows that there are two areas where there is a significant increase in the number of companies seeking to launch new businesses: The number of businesses offering a paid or discounted service and the number working on digital platforms.
One of the main benefits of being a marketing profession is the freedom that comes with working from home, where you can work remotely and be flexible in your schedule, according Ms Beegs.
She also said it is easier to meet clients at events, which can be particularly important for businesses looking to reach a large audience.
Another reason to consider a career in marketing is the ‘market’ part of it.
If you have an interest in anything related to marketing, it is a great career to have, Ms Begs said, as it can give you an advantage when competing with other jobseekers.
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